Has there ever been a more blatant and straightforward celebrity endorsement than this classic commercial?
“Be Like Mike. Drink Gatorade.”
No reading between the lines there. Gatorade didn’t even attempt to play with kids’ emotions. They barely had to do a thing. Just put Michael Jordan on screen with a few children and watch the product fly off the shelves. He’s the hero of a generation and the greatest basketball player of all time; his mere presence next to a Gatorade bottle launches the beverage into immortality. Throw in one of the most memorable advertising melodies in recent memory and you have yourself a legendary marketing campaign.
There’s so much to love about this ad. The song is catchy, the highlights give you goose bumps and kids can easily relate to the concept because they’ve all pretended at one time or another to be a famous athlete. Who better to portray this message than his Airness at the height of his popularity? 1992, the good old days.
On a side note: What’s with MJ touching that kid inappropriately at the 0:17 mark?